Managing Online Reputation: How to Protect Your Company on Social Media
- ISBN-10
- 1137382309
- ISBN-13
- 9781137382306
- Category
- Business & Economics
- Pages
- 236
- Language
- English
- Published
- 2015-09-29
- Publisher
- Springer
- Author
- Charlie Pownall
Description
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
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