Digital Advertising
- ISBN-10
- 1137494360
- ISBN-13
- 9781137494368
- Category
- Social Science
- Pages
- 232
- Language
- English
- Published
- 2016-10-14
- Publisher
- Macmillan International Higher Education
- Author
- Andrew McStay
Description
This new edition continues to shape, interrogate, theorise, understand, connect different practices, contextualize and generate patterns from both the history and practice of digital advertising, and the ways that this connects with its environment.
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