Managing Cross-Cultural Communication: Principles and Practice

Managing Cross-Cultural Communication: Principles and Practice
ISBN-10
1137507470
ISBN-13
9781137507471
Category
Business & Economics
Pages
280
Language
English
Published
2017-09-16
Publisher
Bloomsbury Publishing
Author
Barry Maude

Description

Accessible and lively introduction to the management of cross-cultural communication for undergraduate and postgraduate business students. Drawing on the latest research and incorporating the author's own extensive experience of working in different cultural settings, it addresses the core theory and practice. An essential course companion.

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