Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics
- ISBN-10
- 1138189227
- ISBN-13
- 9781138189225
- Series
- Intercultural Public Relations
- Category
- Intercultural communication
- Pages
- 330
- Language
- English
- Published
- 2018
- Publisher
- Routledge
- Authors
- Qi Wang, Bey-Ling Sha, Lan Ni
Description
Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions
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Other editions
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- 2022-02-07
- 302 pages
- Ebook
- Routledge
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- 2022-02-07
- 280 pages
- Paperback
- Routledge
-
- 2018-06-12
- 330 pages
- Ebook
- Routledge
-
- 2018
- 330 pages
- Paperback
- Routledge
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