The Cultural Dimension of Global Business
- ISBN-10
- 1138202290
- ISBN-13
- 9781138202290
- Category
- Intercultural communication
- Pages
- 330
- Language
- English
- Published
- 2017
- Authors
- Gary P. Ferraro, Elizabeth K. Briody
Description
Now in its eighth edition, The Cultural Dimension of Global Businesscontinues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated eighth edition offers: * an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; * fresh case study material with a range of examples drawn from around the world; * further resources via a companion website, including a fully updated Instructor's Manual and new interactive quiz questions for students.
Get the book
Other editions
Similar books
-
Communicating with Strangers: An Approach to Intercultural Communication
By William B. Gudykunst, Young Yun KimAn Approach to Intercultural Communication William B. Gudykunst, Young Yun Kim. Becker , S. L. Directions for intercultural communication research . Central States Speech Journal , 1969 , 20 . Bell , R. Worlds of friendship .
-
Traditions & Encounters: A Brief Global History
By Jerry H. Bentley, Herbert F. Ziegler, Heather E. StreetsIn desperation , Congress turned to one of the wealthiest — and shrewdest — men in the new Republic , Robert Morris of Philadelphia . Almost from the beginning , Morris served as the financial godfather of the Revolution .
-
Intercultural Communication: A Reader
By Larry A. Samovar, Richard E. PorterCommunication Scholarship and the Pursuit of a World Humanism GERALD R. MILLER MILTON J. SHATZER selected Peter S. Adler's “ Beyond Cultural Identity : Reflections on Cultural and Multicultural Man ” as the final article because it ...
-
Traditions & Encounters: From the beginnings to 1500
By Jerry H. Bentley, Herbert F. ZieglerJ. R. S. Phillips . The Medieval Expansion of Europe . Oxford , 1988. Surveys European ventures into the larger world during the high and late middle ages . William D. Phillips , Jr. and Carla Rahn Phillips . ... Trans . by R. Latham .
-
Traditions & Encounters: A Global Perspective on the Past
By Jerry H. Bentley, Herbert F. ZieglerWilliam D. Phillips Jr. and Carla Rahn Phillips . The Worlds of Christopher Columbus . New York , 1992 . The best general work on Christopher Columbus . Marco Polo . The Travels . Trans . by R. Latham . Harmondsworth , 1958.
-
"I don't understand your English, Miss": Dolmetschen bei Asylanhörungen
By Sonja Pöllabauer"I don't understand your English, Miss": Dolmetschen bei Asylanhörungen
-
Le langage silencieux
By Edward Twitchell HallLe langage silencieux
-
Intercultural Communication: A Layered Approach
By John G. Oetzel"Illustrates the dynamic role intercultural communication plays today in social problems, the workplace, health care settings, and mass media through a layered and contextualized perspective."--Cover.
-
Intercultural dialogue
By Susan Bassnett, Mary Louise Pratt, Ron G. ManleyIs cultural dialogue an abstruse intellectual exercise obsessed with examining the interaction of high and low culture in our communication?
-
Experiencing Intercultural Communication: An Introduction
By Judith N. Martin, Thomas K. NakayamaAfter being asked to stay home and avoid contact with others, Katie Williams tweeted "I just went to a crowded Red Robin...It was delicious, and I took my sweet time eating my meal. Because this is America.