Marketing in Small Businesses
- ISBN-10
- 1138685348
- ISBN-13
- 9781138685345
- Category
- Marketing
- Pages
- 223
- Language
- English
- Published
- 2018-06-03
- Publisher
- Routledge Library Editions: Small Business
- Authors
- Brian Kenny, Karen Dyson
Description
This book is a clear and concise introduction to marketing in the small business. Informative and helpful, it focuses on the nature of marketing and the benefits of its applications, even where resources are limited.
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