Strategic Management of Technological Innovation
- ISBN-10
- 1259539067
- ISBN-13
- 9781259539060
- Series
- Strategic Management of Technological Innovation
- Category
- Business & Economics
- Pages
- 336
- Language
- English
- Published
- 2016-01-21
- Publisher
- McGraw-Hill Education
- Author
- MELISSA SCHILLING
Description
Analyze. Formulate. Implement. Melissa Schilling’s Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
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Other editions
-
- 2012-10-30
- 336 pages
- Paperback
- McGraw-Hill Education
-
- 2013
- 314 pages
- Paperback
- McGraw-Hill Higher Education
-
- 2008
- 313 pages
- Paperback
- McGraw-Hill Companies,Incorporated
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