International Marketing
- ISBN-10
- 1259712354
- ISBN-13
- 9781259712357
- Series
- International Marketing
- Category
- Business & Economics
- Pages
- 720
- Language
- English
- Published
- 2019-02-19
- Publisher
- McGraw-Hill Education
- Authors
- Philip R. Cateora, John Graham, Mary C Gilly
Description
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include:NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.
Get the book
Other editions
-
- 2021-09-11
- 170 pages
- Paperback
- Independently Published
Similar books
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackThe invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key...
-
International Marketing
By John Graham, Philip CateoraCateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged.
-
International Marketing: Strategy development and implementation
By Carl Arthur Solberg“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...
-
Global Marketing: Practical Insights and International Analysis
By Carlyle FarrellThis new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin ...
-
International Marketing
By Rakesh Mohan JoshiThe book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.
-
International Marketing
By John L. Graham, Philip R. Cateora, Mary C. GillyInternational Marketing
-
The theory and practice of international marketing – B2B
By Aleksander SzymańskiThis is the case starting with the macro analysis of the foreign markets and ending with the individual usage of the “4 P’s” regardless of the sector of business.
-
International Marketing: Analysis And Strategy 3Rd Ed.
By OnkvisitInternational Marketing: Analysis And Strategy 3Rd Ed.
-
International Marketing
By Jennifer ParkThis edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.