Loose-Leaf for Strategic Management of Tecnological Innovation

Loose-Leaf for Strategic Management of Tecnological Innovation
ISBN-10
1260166473
ISBN-13
9781260166477
Category
Business & Economics
Pages
368
Language
English
Published
2019-01-23
Publisher
McGraw-Hill Education
Author
Melissa A Schilling

Description

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

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