ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 1260570991
- ISBN-13
- 9781260570991
- Language
- English
- Published
- 2019-11-17
- Authors
- George Belch, Michael Belch
Description
Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the consumer behaviour, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing ...
