Integrated Marketing Communications in Advertising and Promotion
- ISBN-10
- 1280726563
- ISBN-13
- 9781280726569
- Category
- Advertising
- Pages
- 688
- Language
- English
- Published
- 2010
- Author
- Terence A. Shimp
Get the book
Other editions
-
- 2013
- 688 pages
- Paperback
- Thomson South-Western
-
- 2010
- 668 pages
- Paperback
- Thomson South-Western
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