Managerial Economics: Applications, Strategies and Tactics
- ISBN-10
- 1285947851
- ISBN-13
- 9781285947853
- Series
- Managerial Economics
- Category
- Business & Economics
- Pages
- 750
- Language
- English
- Published
- 2013-06-03
- Publisher
- Cengage Learning
- Authors
- James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Description
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on green business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Other editions
-
- 2016-09-06
- 816 pages
- Ebook
- Cengage Learning
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