E-commerce: Business, Technology, Society

E-commerce: Business, Technology, Society
ISBN-10
1292009098
ISBN-13
9781292009094
Series
E-commerce
Category
Electronic commerce
Pages
905
Language
English
Published
2014
Authors
Kenneth C. Laudon, Carol Guercio Traver

Description

For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.

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