Gaining and Sustaining Competitive Advantage

Gaining and Sustaining Competitive Advantage
ISBN-10
1292021454
ISBN-13
9781292021454
Series
Gaining and Sustaining Competitive Advantage
Category
Business & Economics
Pages
512
Language
English
Published
2013-07-30
Author
Jay Barney

Description

For courses in Graduate Strategic Management. Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

Other editions

Similar books