Strategic Marketing: Pearson New International Edition PDF eBook
- ISBN-10
- 1292033843
- ISBN-13
- 9781292033846
- Series
- Strategic Marketing
- Category
- Business & Economics
- Pages
- 435
- Language
- English
- Published
- 2013-08-27
- Publisher
- Pearson Higher Ed
- Authors
- Kurt Matzler, Todd Mooradian, Larry Ring
Description
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
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Other editions
-
- 2019-07-01
- 736 pages
- Ebook
- PHI Learning Pvt. Ltd.
-
- 2017-09-15
- 253 pages
- Ebook
- Springer
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