International Business: The Challenges of Globalization, eBook, Global Edition
- ISBN-10
- 1292095059
- ISBN-13
- 9781292095059
- Series
- International Business
- Category
- Business & Economics
- Pages
- 465
- Language
- English
- Published
- 2015-06-01
- Publisher
- Pearson Higher Ed
- Authors
- John J. Wild, Kenneth L. Wild
Description
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Cultural Understanding in International Business International Business: The Challenges of Globalization is a comprehensive introduction to the difficulties of global entrepreneurship. By employing engaging features and real world examples through a concise and focused text, the Eighth Edition presents a fresh take on the subject that is both interesting and invaluable to students. The material has been thoroughly updated based on both student and instructor feedback and ongoing changes in the international business world to ensure that it remains up-to-date and well received by audiences. Focusing on relating major concepts to concrete examples, this hands-on text is highly relevant to a future career as a global entrepreneur. International Business addresses the issue of cultural barriers that arise in global business, as well as the theory and terminology essential to the process of conducting successful business abroad. Its brief yet inclusive coverage of all major international business topics make it the ideal introductory text for students exploring this subject.
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Other editions
-
- 2019-07-04
- 577 pages
- Paperback
- Pearson Higher Ed
-
- 2018-01-09
- 690 pages
- Paperback
- Pearson Higher Ed
-
- 2016-03-17
- 545 pages
- Paperback
- Pearson Higher Ed
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