Entrepreneurship

ISBN-10
1292255358
ISBN-13
9781292255354
Series
Entrepreneurship
Pages
618
Language
English
Published
2018
Author
Bruce R. Barringer

Description

For courses in entrepreneurship. Teach the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures a.