"Welcome to the sixth edition of Essentials Economics for Business. If you are a student on a business or management degree or diploma course and taking a module which includes economics, then this book is written for you. Such modules may go under the title of Business Environment or Business Context, or they may simply be called Introduction to Economics or Introduction to Business Economics. Alternatively, you may be studying on an MBA and need a grounding in basic economic concepts and how they apply to the business environment"--
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Long web copy This new edition of Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business ...
For anyone who wants a better understanding of this far-from-dismal science, here is a clear and illuminating guide written by the chief business writer for The Economist.
Also the 'worked examples' are excellent; they provide examples of the use of mathematics to realistic problems and are easy to follow." —Donal Hurley, formerly of University College Cork "The most comprehensive reader in this topic yet, ...
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This Book Meets This Requirement By Presenting A Short, Simpler And Restructured Version Of The Author S Popular Book Managerial Economics.
This text aids students in understanding the crisis, its aftermath and the implications for future policy. Were you looking for the book with access to MyEconLab? This product is the book alone, and does NOT come with access to MyEconLab.
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day.
Essentials of Business Economics is an introduction to modern microeconomic theory. The book lays the foundation required to understand how economic and policy analysis techniques are used to make sound managerial decisions.
The style of the book is similar to that of the highly successful Essential Mathematics for Economics and Business by Teresa Bradley and Paul Patton, with many worked examples integrated throughout.