Marketing Strategy for Creative and Cultural Industries
- ISBN-10
- 1317429796
- ISBN-13
- 9781317429791
- Category
- Business & Economics
- Pages
- 260
- Language
- English
- Published
- 2016-01-29
- Publisher
- Routledge
- Author
- Bonita M. Kolb
Description
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
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