Strategic Marketing Management

Description

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans.

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Other editions

• 

  Strategic Marketing Management

  • 2020-03
  • - pages
  • Paperback
  • -
• 

  Strategic Marketing Management

  • 2018-03
  • 296 pages
  • Paperback
  • -
• 

  Strategic Marketing Management

  • 2018
  • 296 pages
  • Paperback
  • -
• 

  Strategic Marketing Management

  • 2016-05-30
  • 272 pages
  • Paperback
  • -

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