The Routledge Companion to Non-market Strategy
- ISBN-10
- 1317819691
- ISBN-13
- 9781317819691
- Category
- Business & Economics
- Language
- English
- Published
- 2015
- Authors
- Thomas C. Lawton, Tazeeb Rajwani
Description
"It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. The international team of contributors includes Jorge E. Rivera, Carl Kock and Jonathan P. Doh who combine to create a book which is vital reading for students and researchers in business, management and politics, including those interested in political regulation and business, environmental policy and corporate social responsibility"--
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