Helps students understand the value of developing personal selling skills by exposing them to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas--Publisher.
As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
The authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
110: Bill Bachman/Image Works, p. 112: {all three photos) Courtesy of Xerox, p. 114: Tony Freeman/Pho- toEdit. p. 115: Michael Rosenfield/Tony Stone Images, p. 127: Rotary Air Force Inc. p. 136: Courtesy of Mercedes-Benz of North ...
Creative Selling Today
How to Sell Your Book Today: Focus Your Book Marketing for the New Digital Economy
Selling today is being vulnerable and emotionally available. The more vulnerable you are when you get that forty-five-second contact byte, the more powerful your emotional impact will be on your customer. It is using all those learned ...
Analog and digital circuit designers will glean a wide range of practical information from the book's . . . * Tutorials dealing with devices, delay-locked loops (DLLs), fractional-N synthesizers, bang-bang PLLs, and simulation of phase ...