Innovation: The Workbook
- ISBN-10
- 1329749103
- ISBN-13
- 9781329749108
- Series
- Innovation
- Pages
- 170
- Language
- English
- Published
- 2012-02-29
- Author
- Marc H. Meyer
Description
A methods-rich book for innovating: user-centered design, product strategy and platforming, and business model design -- all with a reality check at the end. Developed for undergraduate as well as graduate innovation courses.
