Marketing Management
- ISBN-10
- 1337271128
- ISBN-13
- 9781337271127
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 352
- Language
- English
- Published
- 2016-09-21
- Publisher
- Cengage Learning
- Author
- Dawn Iacobucci
Description
Now readers can master the core concepts in marketing management that undergraduate marketing majors, first-year MBA or EMBA student or advanced learners need with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. Readers are able to immediately apply the key concepts they have learned to cases, group work, or marketing-driven simulations. MARKETING MANAGEMENT, 5E reflects all aspects of the dynamic environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace and current changes in technology impact the marketing decisions that today’s managers must make every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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