Entrepreneurship: Ideas in Action Updated, Precision Exams Edition

Entrepreneurship: Ideas in Action Updated, Precision Exams Edition
ISBN-10
1337904694
ISBN-13
9781337904698
Series
Entrepreneurship
Category
Business & Economics
Pages
434
Language
English
Published
2018-01-05
Publisher
Cengage Learning
Author
Cynthia L. Greene

Description

ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.

Other editions

Similar books