Beyond Good Company: Next Generation Corporate Citizenship
- ISBN-10
- 1349540102
- ISBN-13
- 9781349540105
- Category
- Business & Economics
- Pages
- 280
- Language
- English
- Published
- 2008-01-28
- Publisher
- Palgrave Macmillan
- Authors
- B. Googins, P. Mirvis, S. Rochlin
Description
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
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