Brand Media Strategy: Integrated Communications Planning in the Digital Era
- ISBN-10
- 1349949752
- ISBN-13
- 9781349949755
- Category
- Business & Economics
- Language
- English
- Published
- 2016-08-23
- Publisher
- Palgrave Macmillan
- Author
- A. Young
Description
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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Other editions
-
- 2014-09-22
- 246 pages
- Ebook
- Springer
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