Aesthetic Clinic Marketing in the Digital Age
- ISBN-10
- 1351230662
- ISBN-13
- 9781351230667
- Category
- Medical
- Pages
- 125
- Language
- English
- Published
- 2017-12-14
- Publisher
- CRC Press
- Author
- Wendy Lewis
Description
Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
Get the book
Other editions
Similar books
-
Aesthetic Clinic Marketing in the Digital Era: From Meta to AI
By Wendy LewisThis second edition features: New chapters on hot topics you need to know, More tips, charts, tables, and resources, and Up to the minute strategies for success"--
-
Black Belt Digital (Tm): Grow Your Aesthetics Brand, Clinic Or MedSpa by Becoming a Black Belt in Digital Marketing
By Rick O'NeillNow more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing.
-
BLACK BELT DIGITAL ¿: Grow Your Aesthetics Brand, Clinic Or MedSpa by Becoming a Black Belt in Digital Marketing
By Rick O'NeillNow more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing.
-
Medspa Marketing Mastery: Proven Online Strategies for Growth & Success
By Jennifer CregoThis book emphasizes the importance of not just attracting clients but using today's technology and marketing strategies to build lasting relationships.
-
Discourses of Perfection: Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines
By Anne-Mette HermansFraser (2003), for example, found a decline in the publication of articles critical of cosmetic surgery in women's magazines during the 1990s, which she linked to magazines' growing dependence on advertising revenue.
-
Practice Management for Facial Plastic Surgery, An Issue of Facial Plastic Surgery Clinics
By S. Randolph Waldman... congruent, and accessible? If not, you will ultimately dilute or confuse the message, or those on the outside may simply never have the means or invest the time to find you. Collect data about your market, about your competition, and ...
-
Beauty and the Business: Practice, Profits and Productivity, Performance and Profitability
By Gregory A Buford, Steven E HouseProvides information on developing a successful aesthetic medicine practice, covering such topics as branding, defining a market, promotion, marketing, image and reputation, and chossing staff.
-
No BS ROI: Social and Interactive Marketing for your Medical Aesthetic Practice
By Christopher J. Hall, MBA, Jake LabanFacebook likes and Twitter followers don't deliver revenue to your practice. This book clearly lays out how any medical aesthetic practice can effectively turn social media into a money making machine for their practice.
-
Your Aesthetic Practice: A Complete Guide: What Your Patients Are Saying
By CATHERINE MALEYA Complete Guide to Understanding Your Aesthetic Patient and Growing Your Aesthetic Practice. Catherine Maley, MBA went straight to the aesthetic patient to get the answers you need to succeed with your patients.
-
The Art of Aesthetic Surgery, Three Volume Set, Third Edition: Principles and Techniques
By Foad Nahai, Farzad Nahai... practice? Aesthet Surg J 2017;37(5):614–619 Lewis W. Aesthetic Clinic Marketing in the Digital Age. Boca Raton, FL: CRC Press; 2018 Pho K, Gay S. Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for ...