Demographic Targeting: The Essential Role of Population Groups in Retail Marketing

Demographic Targeting: The Essential Role of Population Groups in Retail Marketing
ISBN-10
1351730312
ISBN-13
9781351730310
Category
Social Science
Pages
148
Language
English
Published
2018-01-12
Publisher
Routledge
Author
James A. Pooler

Description

This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

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