Popular Culture and Social Change: The Hidden Work of Public Relations
- ISBN-10
- 1351788256
- ISBN-13
- 9781351788250
- Category
- Business & Economics
- Pages
- 146
- Language
- English
- Published
- 2020-10-29
- Publisher
- Routledge
- Authors
- Kate Fitch, Judy Motion
Description
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts – from fashion and fortune telling to race activism and aesthetic labour – in order to better understand the (often subterranean) societal influence of public relations activity.
Get the book
Other editions
-
- 2020-10-30
- 146 pages
- Ebook
- Routledge
Similar books
-
Leadership, Popular Culture and Social Change
By Kristin M.S. Bezio, Kimberly YostThe chapters in this book examine works and creators of popular culture – from literature to film and music to digital culture – in order to address the ways in which popular culture shapes and is shaped by leaders around the globe as ...
-
Popular Culture and the Civic Imagination: Case Studies of Creative Social Change
By Henry Jenkins, Sangita Shresthova, Gabriel Peters-LazaroPopular Culture and the Civic Imagination represents a call for greater clarity about what we’re fighting for—not just what we’re fighting against.
-
Asian Popular Culture: The Global (Dis)continuity
By Anthony Y.H. FungDeppman, H.C. (2009) “Made in Taiwan: An Analysis of Meteor Garden as an East Asian Idol Drama,” in Y. Zhu and C. ... Mackintosh (eds) Cultural Studies and Cultural Industries in Northeast Asia, Hong Kong: Hong Kong University Press.
-
The Aftermath of Feminism: Gender, Culture and Social Change
By Angela McRobbieChallenging the most basic assumptions of the ′end′ of feminism, this book argues that invidious forms of gender re-stabilisation are being re-established.
-
Unlocking Social Theory with Popular Culture: Remixing Theoretical Influencers
By Alison Bedford, Naomi BarnesThis book demonstrates how pop culture examples can be used to demystify complex social theory.
-
By Any Media Necessary: The New Youth Activism
By Henry Jenkins, Sangita Shresthova, Liana Gamber-ThompsonYouth are often seen as emblematic of this crisis--frequently represented as uninterested in political life and ill-informed about current-affairs. By Any Media Necessary offers a profoundly different picture of contemporary American youth.
-
Postmodernism and Popular Culture
By Angela McRobbiePostmodernism and Popular Culture brings together eleven recent essays by Angela McRobbie in a collection which deals with the issues which have dominated cultural studies over the last ten years.
-
Plus-Size: A Memoir of Pop Culture, Fatphobia, and Social Change
By MekdelaAltogether, the essays paint a big picture of fatphobia, misogyny, misogynoir, ableism, and capitalism in American society. Furthermore, this essay collection emphasizes the potential for social change.
-
Emotional Lives: Dramas of Identity in an Age of Mass Media
By E. Doyle McCarthyEmotional Lives explores the changes in emotional cultures that have taken place during the last half century and continue to affect people's identities today.
-
Youth Culture and Social Change: Making a Difference by Making a Noise
By Lucy Robinson, Bill Osgerby, John StreetThis book brings together historians, sociologists and social scientists to examine aspects of youth culture.