"Good Words, Bad Words...Don't Say That!" was created because we recognized that many of our children hear and use words that are harmful to others and themselves. Words that they hear all around them as they grow and learn to communicate. Young, impressionable children who hear these words, from a variety of sources, can learn which words are acceptable or unacceptable to use. Words are powerful. Words matter. The B.R.I.T.E. B.R.A.T.S. help determine the difference between positive and negative communication.