PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
- ISBN-10
- 1398600407
- ISBN-13
- 9781398600409
- Category
- Business & Economics
- Pages
- 216
- Language
- English
- Published
- 2021-04-27
- Publisher
- Kogan Page
- Author
- Mark Weiner
Description
Improve your organization's PR process and quantify its impact on business objectives with this guide to using purpose-built tools, new data sources and strategic insights.
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Other editions
-
- 2021-04-03
- 232 pages
- Ebook
- Kogan Page Publishers
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