Strategic Management: Awareness & Change
- ISBN-10
- 1408018071
- ISBN-13
- 9781408018071
- Series
- Strategic Management
- Category
- Business & Economics
- Pages
- 802
- Language
- English
- Published
- 2010
- Publisher
- South-Western Pub
- Authors
- Frank Martin, John L. Thompson
Description
The new edition of Strategic management by Thompson and Martin is essential reading for all students of strategy at undergraduate, diploma and MBA level. Maintaining the traditional analysis, formulation and implementation framework, the sixth edition has been revised and updated to include modern strategy topics such as the Blue Ocean strategy, as well as new cases throughout the text which have been expertly prepared by ECCH case tutor, John Thompson. New experiential activity can be found at the end of every chapter to offer students a more applied and in-depth learning experience.
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Other editions
-
- 2012-01-01
- - pages
- Paperback
- South-Western Pub
-
- 2011
- 443 pages
- Paperback
- South-Western Pub
-
- 2010-01-01
- 441 pages
- Paperback
- South-Western Pub
-
- 2009
- 802 pages
- Paperback
- South-Western Pub
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