Marketing: Concepts and Strategies

ISBN-10
1408032643
ISBN-13
9781408032640
Series
Marketing
Category
Marketing
Pages
878
Language
English
Published
2006
Author
Sally Dibb

Description

In 1991 Warwick-based Sally Dibb and Lyndon Simkin joined forces with Bill Pride and O.C. Ferrell to produce the first European edition of ""Marketing: Concepts and Strategies"".

Other editions

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