Encyclopedia of Major Marketing Strategies: Volume 3

ISBN-10
1410337529
ISBN-13
9781410337528
Category
Business & Economics
Pages
431
Language
English
Published
2013
Author
Matthew Miskelly

Description

A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as "war stories" by professors.

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