Public Relations Writing: Principles in Practice
- ISBN-10
- 1412905516
- ISBN-13
- 9781412905510
- Series
- Public Relations Writing
- Category
- Language Arts & Disciplines
- Pages
- 517
- Language
- English
- Published
- 2005-04-19
- Publisher
- SAGE
- Authors
- Donald Treadwell, Jill B. Treadwell
Description
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
Get the book
Other editions
-
- 2013-01-01
- 480 pages
- Paperback
- Wadsworth Publishing Company
Similar books
-
Handbook for Public Relations Writing
By Thomas Harvey BivinsEffective writing is the number one skill needed by public relations and publicity professionals. In this all-new edition of Handbook for Public Relations Writing, Thomas Bivins explains the craft and...
-
Public Relations Writing: Principles in Practice
By Donald Treadwell, Jill B. TreadwellThe Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.
-
Public Relations Writing Worktext: A Practical Guide for the Profession
By Joseph M. ZappalaPublic Relations Worktext is a writing and planning resource for public relations students and practitioners.
-
Becoming a Public Relations Writer: A Writing Process Workbook for the Profession
By Ronald D. SmithAimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession.
-
Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media
By Ronald D. SmithA Writing Workbook for Emerging and Established Media Ronald D. Smith. ○ Fact sheet on the African American Tobacco Education ... above Exercise 16.1—Preparing an Information Kit As public relations director for 16 Information Kits 375.
-
Public Relations Writing and Media Techniques
By Bryan H. Reber, Dennis L. WilcoxThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
-
The Public Relations Writer’s Handbook
By Whitney LehmannFrom pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations ...
-
Public Relations Writing Worktext: A Practical Guide for the Profession
By Joseph M. ZappalaRetaining the approach of the second edition, this text incorporates numerous changes and updates, making it suitable for use as a primary course text.
-
Public Relations Writing and Media Techniques
By Dennis L. WilcoxPublic Relations Writing and Media Techniquesis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work by public relations professionals. The text thoroughly integrates new...
-
Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media
By Ronald D. SmithIt justifies the story by telling readers why they should care. It provides a transition from the lead and explains the lead and its connection to the rest of the story. It often tells readers why the story is timely.