Cases in Entrepreneurship: The Venture Creation Process
- ISBN-10
- 1412909767
- ISBN-13
- 9781412909761
- Category
- Business & Economics
- Pages
- 427
- Language
- English
- Published
- 2006
- Publisher
- SAGE
- Author
- Eric A. Morse
Description
This casebook is based upon a cognitive framework of entrepreneurship. The concepts covered in this work include searching for ideas; screening those ideas for business opportunity; planning to exploit the opportunity; financing the opportunity; and setting up and growing the business.
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