Global Marketing and Advertising: Understanding Cultural Paradoxes
- ISBN-10
- 1412914760
- ISBN-13
- 9781412914765
- Series
- Global Marketing and Advertising
- Category
- Business & Economics
- Pages
- 289
- Language
- English
- Published
- 2005-03-08
- Publisher
- SAGE
- Author
- Marieke de Mooij
Description
Marieke de Mooij explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications.
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Other editions
-
- 2021-09-22
- 529 pages
- Paperback
- SAGE
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