Ongoing Crisis Communication: Planning, Managing, and Responding

Ongoing Crisis Communication: Planning, Managing, and Responding
ISBN-10
1412949912
ISBN-13
9781412949910
Series
Ongoing Crisis Communication
Category
Business & Economics
Pages
209
Language
English
Published
2007
Publisher
SAGE
Author
W. Timothy Coombs

Description

Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation.

Other editions

Similar books