The Theory and Practice of Corporate Communication: A Competing Values Perspective
- ISBN-10
- 141295035X
- ISBN-13
- 9781412950350
- Category
- Language Arts & Disciplines
- Pages
- 271
- Language
- English
- Published
- 2007-08-16
- Publisher
- SAGE
- Author
- Alan T. Belasen
Description
Corporate communication is a dynamic interplay of complementary and often competing orientations: unity and variety, consistency, and creativity. This title offers a coherent, integrative approach by examining the topic and tasks from the framework of the Competing Values Perspective. This perspective allows for the exploration of corporate communication as a unified, highly interdependent function.
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