Differentiate your business by sharpening your Customer Focus or risk giving your competitors a competitive advantage.The-best-of-the-best do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens both internal service performance and productivity is a Customer-Focused strategy.This outstanding book explains what it takes to become truly Customer-Focused. It provides detailed, step-by-step instructions on what you need to do to create customer focus throughout your entire organization. We describe in detail, 12 proven 'best practices' strategies which you can learn from and use to create your own customer focus strategy and implementation plan. This book contains over 200 pages of detailed explanations, real world examples, stories and case studies as well as exercises and worksheets which have been designed to help you achieve greater customer focus in your organization, company, department or team.
Tide (Procter & Gamble) is the best-selling detergent brand in the United States.
本书内容包括:MAGIC的要素;MAGIC——你的选择;构建MAGIC;表达MAGIC责任;MAGIC的世界;真实生活中的MAGIC。本书揭示了与客户进行交流时运用MAGIC理念的重要性。
"This book contains so much common sense that my neck was getting tired from nodding my head in agreement so often.
Marketing Principles
Marketing Principles
... 131 Allen Bradley 402 Amenities for customers in reception areas and restrooms 238 American Bar Association 177 American Customer Satisfaction Index 84 American Express 127 , 177 , 278 , 281 American Motors 402 American Society for ...
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.
Principles and Practices Kenneth Huggins, Caroline W. Sundberg ... Source : Adapted from Frederick F. Reichheld with Thomas Teal , The Loyalty Effect : The Hidden Force Behind Growth , Profits , and Lasting Value ( Boston , MA : Harvard ...
Innovation + Value Creation. The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever. Today's marketing is...
From Bonoma and Shapiro ( 1983 ) ; Wilson and Gilligan with Pearson ( 1993 ) , Strategic Marketing Management , Butterworth - Heinemann . The decision - making unit is a useful tool for deciding on segmentation variables within the ...