Buy-in: Saving Your Good Idea from Getting Shot Down
- ISBN-10
- 1422157296
- ISBN-13
- 9781422157299
- Category
- Business & Economics
- Pages
- 205
- Language
- English
- Published
- 2010
- Publisher
- Harvard Business Press
- Authors
- John P. Kotter, Lorne A. Whitehead
Description
Explains how to effectively present and carry through one's business idea, focusing on the key areas of contention that opponents will offer and detailing how to combat each of them.
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Other editions
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- 2010-10-06
- 208 pages
- Ebook
- Harvard Business Review Press
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