The Intention Economy: When Customers Take Charge
- ISBN-10
- 1422158527
- ISBN-13
- 9781422158524
- Category
- Business & Economics
- Pages
- 302
- Language
- English
- Published
- 2012
- Publisher
- Harvard Business Press
- Author
- Doc Searls
Description
Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.
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