Understanding Michael Porter: The Essential Guide to Competition and Strategy

Understanding Michael Porter: The Essential Guide to Competition and Strategy
ISBN-10
1422160599
ISBN-13
9781422160596
Category
Business & Economics
Pages
236
Language
English
Published
2012
Publisher
Harvard Business Press
Author
Joan Magretta

Description

Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.

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