Getting Started with Business Analytics: Insightful Decision-Making

Getting Started with Business Analytics: Insightful Decision-Making
ISBN-10
1439896542
ISBN-13
9781439896549
Category
Business & Economics
Pages
192
Language
English
Published
2013-03-26
Publisher
CRC Press
Authors
Galit Shmueli, David Roi Hardoon

Description

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts

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