The Complete Idiot's Guide to Guerrilla Marketing
- ISBN-10
- 1440636311
- ISBN-13
- 9781440636318
- Category
- Business & Economics
- Pages
- 356
- Language
- English
- Published
- 2008-01-02
- Publisher
- Penguin
- Authors
- Colleen Wells, Susan Drake
Description
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
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Other editions
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- 2008-01-02
- 352 pages
- Ebook
- Penguin
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