Sister Ceo: The Black Woman's Guide to Starting Your Own Business
- ISBN-10
- 1440673861
- ISBN-13
- 9781440673863
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Published
- 1998-01-01
- Publisher
- Penguin
- Author
- Cheryl D. Broussard
Description
In this idea-packed, can-do handbook on entrepreneurship, successfully self-employed businesswoman Cheryl Broussard shows you how to take control of your destiny by taking control of your work. Sister CEO arms the would-be entrepreneur with all the basics—from finding the right niche and overcoming emotional barriers to raising start-up funds, handling publicity, and learning salesmanship. You'll find profiles of other African American women who've succeeded on their own terms, and scores of ideas for services and products that can be made or marketed out of the home. With your existing knowledge, a strategic plan, commitment, confidence, and above all, action, you can claim for yourself the job title "Sister CEO." Upscale magazine declared Broussard's bestselling first book, The Black Woman's Guide to Financial Independence, "A must-read for anyone who wants to develop an economic base and for anyone who understands that knowledge in action is the ultimate form of power." Sister CEO is an equally essential guide.
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