Mastering Strategy: Workshops for Business Success
- ISBN-10
- 1440829543
- ISBN-13
- 9781440829543
- Category
- Business & Economics
- Pages
- 164
- Language
- English
- Published
- 2014-01-27
- Publisher
- ABC-CLIO
- Authors
- Michael R. Braun, Scott F. Latham
Description
Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment. • Presents the most effective and useful strategy concepts and frameworks in a condensed, easy-to-grasp and entertaining manner that anyone or any business can benefit from • Provides many current and classic examples to show the application of the frameworks, making key concepts easy to understand • Organizes information in a logical order where concepts presented in previous workshops provides the base for additional ideas or strategies, giving readers a synergistic, comprehensive picture of strategic challenges and opportunities • Shows readers not just how to craft marketing strategy but also how to advocate for their strategic ideas
Get the book
Other editions
-
- 2000
- 436 pages
- Paperback
- Pearson Education
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