Cities, Museums and Soft Power
- ISBN-10
- 1442276770
- ISBN-13
- 9781442276772
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2016-07-08
- Publisher
- Rowman & Littlefield
- Authors
- Gail Dexter Lord, Ngaire Blankenberg
Description
In Cities, Museums and Soft Power, museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time. Soft power is the exercise of influence through attraction, persuasion, and agenda setting rather than military or economic coercion.
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