A core text book for the CIM Qualification.
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or reviewed by a CIM examiner or a CIM recommended tutor and all books have a CIM professional body review for assurance on syllabus coverage.
The program is correlated to the latest national marketing standards, incorporates academic content and research-based reading strategies throughout the text, and meets Perkins standards for academic rigor, relevancy, and relationships.
Essentials of Marketing
The Chartered Institute of Marketing THE OFFICIAL CIV COURSE BOOK = - - -- Marketing ESSentials Jim Blythe CIM Senior Examine Professional Certificate in Marketing Marketing Essentials Marketing Essentials Jim Blythe i j Routledge ...
Marketing systems audit Marketing productivity audit Marketing information system Marketing planning system Marketing ... Cost-effectiveness analysis Accuracy and sufficiency of information, generation and use of market research.
Hunt, S. D. and Arnett, D. B. (2004) 'Market segmentation strategy, competitive advantage and public policy: grounding segmentation strategy in resourceadvantage theory', Australasian Marketing Journal, 12(1): 7–25.
Marketing Essentials: Student activity workbook
New York, NY: Pearson Prentice Hall Meng, H. H., Chao, M. C. and Ju, T. L. (2004) 'Determinants of continued use of the WWW: an integration of two theoretical models', Industrial Managememnt and Data Systems, 104 (9), pp.
Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library.
For new job seekers, this kind of thinking is often anxiety-producing, however, as you may feel that you don't have enough hands-on experience. If you're trying to launch a career as a content strategist, you may wonder if your ...